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FSSAI bars Dabur from selling products with misleading '100%' claims
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FSSAI issued a Prohibition Order against Dabur India for misleading '100%' claims on products.
Claims like '100% Natural' and '100% Pure' were deemed ambiguous and unverifiable.
The order directs Dabur to cease selling these products.
FSSAI said the claims contravene advertising regulations.
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Rajeev Chandrasekhar / Jupiter Capital interests historically