FSSAI Bans Dabur's '100%' Claims on 7 Products
UPSC / SSC current affairs note · Polity
Why in news
The Food Safety and Standards Authority of India (FSSAI) has issued a prohibition order against Dabur India Ltd for using misleading '100%' claims on several food products. This action follows Dabur's failure to respond to previous notices, highlighting the regulator's crackdown on false advertising.
Background
FSSAI regulates food products in India under the Food Safety and Standards Act, 2006. The FSS (Advertising & Claims) Regulations, 2018, prohibit misleading claims on food labels. Dabur, a major FMCG company, has faced regulatory scrutiny before, including a recent GST classification issue.
Key facts
FSSAI banned Dabur India products with '100%' claims like '100% Natural', '100% Pure', '100% Purity Guaranteed', '100% Organic'.
The banned products include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, and coconut milk.
The claims violated the FSS (Advertising & Claims) Regulations, 2018.
Dabur Hommade Coconut Milk was specifically cited for the claim '100% Purity'.
Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey displayed the Jaivik Bharat Logo without valid FSSAI endorsement.
The prohibition order came after Dabur took no action on previous notices.
Dabur stated it is reviewing the flagged products and content.
The action was announced by FSSAI in a post on Monday (August 4, 2026).
Prelims pointers
- FSSAI: Food Safety and Standards Authority of India, established under FSS Act, 2006.
- FSS (Advertising & Claims) Regulations, 2018.
- Jaivik Bharat Logo: Organic food certification mark in India.
- Dabur India Ltd: FMCG company, headquarters in Ghaziabad, Uttar Pradesh.
- Products banned: honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk.
Mains angles
- GS2: Role of regulatory bodies in consumer protection and food safety.
- GS3: Issues of false advertising and its impact on public health and market ethics.
- GS3: Government policies and interventions for food safety and standards.