FSSAI prohibits Dabur from selling food products with '100 pc' claims

FSSAI issued a prohibition order to Dabur India Ltd for selling food products with misleading '100%' claims such as '100% Natural', '100% Pure', and '100% Organic'.

The regulator said the claims violate the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable, and likely to mislead consumers.

Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey displayed the Jaivik Bharat Logo without valid FSSAI organic endorsement.

Dabur Hommade Coconut Milk was marketed with '100% Purity' claim, which is not permissible for compound foods under the regulations.

FSSAI directed Dabur to immediately stop selling the identified products and submit an Action Taken Report within 15 days.