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CEO Julie Masino ousted after Cracker Barrel rebrand backlash
in5points
Cracker Barrel CEO Julie Masino exits after a controversial 'woke' rebrand sparked backlash
The company's stock is on track to break a three-month winning streak
The rebrand fiasco raised questions about customer loyalty and brand strategy
New leadership faces challenges in reviving the chain's recovery
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Rajeev Chandrasekhar / Jupiter Capital interests historically