Cracker Barrel CEO resigns amid logo backlash

Cracker Barrel CEO Julie Felss Masino is resigning effective August 10, 2026, after less than a year in the role.

The resignation follows backlash from MAGA figures, including Donald Trump Jr., over a temporary logo change that removed the 'Old Timer' image.

President Donald Trump criticized the redesign on Truth Social, prompting the company to revert to the original logo and drop LGBTQ+ Pride and DEI commitments.

David Deno will succeed Masino as CEO, with the company stating the decision came after a succession planning process.