The story so far
Cracker Barrel CEO Resigns
Tracked across 2 sources · Updated 3h ago
Cracker Barrel CEO Julie Felss Masino resigned after backlash from MAGA figures over a logo change. Her exit raises questions about brand strategy and customer loyalty, with the stock ending a 3-month winning streak.
How it unfolded
8h ago
Stock set to snap 3-month winning streak
1d ago
CEO Julie Masino resigns after logo uproar
What happened earlier
Latest updates
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Full story →Cracker Barrel CEO Julie Masino exits amid brand strategy fallout
Cracker Barrel CEO Julie Masino has left following a 'woke' rebrand controversy.
The rebrand fiasco has led to questions about customer loyalty and brand strategy.
Cracker Barrel's stock is about to snap its three-month winning streak amid the leadership change.
New leadership faces the challenge of reviving the company's recovery.
Earlier · 14h ago
Full story →Cracker Barrel CEO resigns amid logo backlash
Cracker Barrel CEO Julie Felss Masino is resigning effective August 10, 2026, after less than a year in the role.
The resignation follows backlash from MAGA figures, including Donald Trump Jr., over a temporary logo change that removed the 'Old Timer' image.
President Donald Trump criticized the redesign on Truth Social, prompting the company to revert to the original logo and drop LGBTQ+ Pride and DEI commitments.
David Deno will succeed Masino as CEO, with the company stating the decision came after a succession planning process.