Couple uses purple paste in haldi ceremony, goes viral

A couple, Aaditya and Mansi, replaced traditional yellow haldi with purple paste at their pre-wedding ceremony on July 31.

Content creator Aaliyah shared the video on Instagram on July 31, where it garnered millions of views.

Internet users reacted with memes and jokes, including comparisons to Thanos and references to GTA 7.

Comments included 'Purple is the new yellow' and 'Haldi ceremony sponsored by Thanos, delivered by Zepto.'

The viral trend highlights Gen Z's approach to evolving traditions while preserving rituals.