Purple Haldi? Couple's Unusual Wedding Ritual Sparks Thanos Jokes Online | WATCH Viral Video

Aaditya and Mansi used bright purple masks instead of traditional yellow turmeric paste in their Haldi ceremony.

The couple's unusual Haldi ritual went viral, sparking jokes comparing them to Thanos.

The video divided social media users, with some praising creativity and others mocking the look.