PhonePe launches PulsePro to help businesses analyse hyperlocal consumer spending trends

PhonePe launched PulsePro, an enterprise intelligence platform providing hyperlocal, near-real-time market insights from aggregated transaction trends.

PulsePro uses data from PhonePe's network of over 700 million registered users and 50 million merchants, covering 99% of India's postal codes.

The platform covers more than 200 store categories and over 100 market signals, with tools for expansion planning, site selection, and distribution strategy.

PulsePro is offered separately to enterprise customers under custom pricing; the existing PhonePe Pulse open-data platform remains free and public.

PhonePe states PulsePro maintains privacy by not including user IDs, names, or individual merchant identities in its data tables.