PhonePe launches PulsePro for enterprise market intelligence

PhonePe launched PulsePro, an enterprise intelligence platform using aggregated and anonymised transaction data from its payments network.

PulsePro provides enterprises with insights into consumer spending trends, category performance, and local market dynamics for expansion, distribution, and site selection decisions.

PhonePe shared hyperlocal insights from PulsePro, such as Chakan, Pune having the highest OTT users in India and Maharashtra leading in pet-related spending.

PulsePro is a paid enterprise offering building on PhonePe Pulse, covering over 200 store categories and 100 market signals with district and postal code level insights.

Karthik Raghupathy, Head of Strategy at PhonePe, said PulsePro meets growing demand for deeper market intelligence from businesses.