'Flavouring neutral alcohol isn't right in spirit'
The FSSAI prohibited adding rum or whisky flavor to spirits, stating it misrepresents the beverage and misleads consumers.
Manufacturers using neutral alcohol with added flavors must label products as 'rum-flavored spirit' or 'whisky-flavored spirit' on the front of the pack.
The FSSAI prohibited sale of products from Mohan Rocky Springwater, United Spirits, INBREW Beverages, and Associated Alcohol & Breweries.
The FSSAI objected to the '7 years old blended' claim on Old Monk XXX Rum, noting matured rum spirit was less than 5% of the blend.
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Times of India
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India's largest newspaper group by circulation.
Wikipedia: Sahu Jain family