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The full story of FIFA World Cup Investor Plan

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SportsHindustan Times

FIFA defends forward enterprise proposal amidst investment backlash

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  1. FIFA defended its FIFA Forward Enterprise (FFE) proposal, which moves commercial and event delivery into a new FIFA-owned subsidiary.

  2. UEFA and CONCACAF opposed FFE, fearing private investors could gain influence over tournaments like the World Cup.

  3. FIFA said FFE would give all 211 member associations (MAs) $20 million in development funding from 2027-2030.

  4. FIFA claimed FFE would improve commercial management and share revenues among all MAs.

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Hindustan Times

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Shobhana Bhartia

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Shobhana Bhartia (Birla family)

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