iPhone 18 Pro Max may be Apple's priciest model
iPhone 18 Pro Max could cost about $300 more than iPhone 17 Pro Max due to rising production costs.
Counterpoint Research estimates the 1TB iPhone 18 Pro Max's bill of materials could reach $900, up from $550 for the 1TB iPhone 17 Pro Max.
Memory chip costs, including NAND flash storage, are rising due to demand for AI infrastructure; NAND alone could cost over $250.
The new A20 Pro chip, built on a 2-nanometre process, is more expensive to produce than the A19 Pro chip.
Apple may use tiered pricing, with larger price increases for higher-storage models like 1TB compared to 256GB or 512GB variants.
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