Mumbai developers push 'buy now, pay later' schemes

Mumbai developers promote 'Buy Now, Pay Later' (BNPL) schemes this monsoon, with ads on hoardings, digital platforms and social media.

Under BNPL, buyers pay a small portion at booking, deferring remaining payment until possession or construction milestones.

Developers aim to boost sales during the slow monsoon season and lock buyers into current prices, especially in the ₹5–₹15 crore premium segment.

Ritesh Mehta, Senior Director at JLL India, notes BNPL helps buyers stagger financial commitments amid potential price appreciation.