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When Kellogg's Gave Up And Made Upma. Harsh Goenka Lauds The Power Of Local Taste

in5points
  1. Harsh Goenka tweeted about Kellogg's making upma in India.

  2. The tweet highlights how global food brands adapt to local tastes.

  3. Kellogg's upma is an example of localization by a multinational.

  4. The viral tweet sparked discussion on cultural adaptation in business.