Flipkart to enter food delivery space in a month

Flipkart will enter the food delivery space within a month starting with a pilot in Bangalore.

Flipkart is exploring a separate app for food delivery and plans to launch on ONDC.

Flipkart Group CEO Kalyan Krishnamurthy said the company will offer a solid value proposition and innovate as it scales.

The food delivery market is dominated by Zomato (57%) and Swiggy (43%), according to Datum Intelligence estimates.

Flipkart aims to tap Gen Z consumers and is focusing on categories like clothing, fashion, beauty, and home.