AI fraud is hitting India’s new net users hardest: Amazon

Amazon's global trust and safety chief Rohan Oommen says India's next big e-commerce challenge is protecting first-time online shoppers from AI-powered scams.

India's influx of new digital commerce users from tier-2 and tier-3 cities makes consumer awareness critical to tackling digital fraud.

Generative AI enables fake identities, forged documents, and synthetic reviews, but also strengthens Amazon's ability to detect abuse at scale.

Amazon removed nearly 300 million fake reviews, took down about 70,000 phishing websites, and acted against around 14,000 scam-linked phone numbers globally last year.

Amazon uses behavioral data to distinguish genuine sellers from bad actors, as behavior is harder to fake than documents or images.