From BTS to Bollywood: HYBE INDIA is betting big on Indian talent

HYBE INDIA, the subsidiary behind BTS, is launching auditions for India's first K-pop girl group.

HYBE INDIA CEO Damien Woochang Lee says India's music industry is undergoing a transformation with rising independent artists and genre-fluid ecosystems.

HYBE's multinational girl group KATSEYE, which debuted in 2024, served as a successful example of the label's 'multi-home, multi-genre' strategy.

The decision to start with a girl group was based on research identifying young Indian women as cultural trendsetters and passionate music fans.

HYBE INDIA aims to nurture India's music ecosystem and connect local talent to HYBE's global network.