Rude Food by Vir Sanghvi: Chill, you’ve grown up

Vir Sanghvi critiques mass-produced ice-cream as low-quality children's product, noting most Indian ice-cream is not very good.

Artisanal brands like Rêvasser (Delhi-based) and Chubby Cheeks are his preferred choices for quality.

Taj Mahal hotel in Mumbai's house-made vanilla ice-cream is cited as outstanding.

Magnum was the first non-US ice-cream stick aimed at adults, shifting from tub-based consumption.

Global shift to adult ice-cream began in late 1980s, with Häagen-Dazs leading premium segment.