Shark Tank India-featured Snitch enters women’s fashion segment after acquiring Berrylush

Snitch acquired women's clothing label Berrylush, marking its entry into the women's apparel market; financial terms were not disclosed.

Berrylush will operate under its existing brand, leveraging Snitch's product development, technology, supply chain, marketing, and omnichannel retail capabilities.

Snitch founder and CEO Siddharth Dungarwal called the next phase 'Berrylush 2.0,' aiming to accelerate product innovation and expand Berrylush's online and physical retail presence.

Berrylush, known for dresses, tops, jumpsuits, and skirts, sells via its own website and marketplaces like Myntra; Snitch had previously focused on menswear.

The acquisition follows Snitch's Series B funding round in June 2025, where it raised up to $40 million led by 360 ONE Asset, with IvyCap Ventures and SWC Global participating.