Red Bull defends safety amid health concerns

Red Bull sold 14 billion cans in 2025, up 10% from 2024, holding 28% of the global energy drink market.

The company spends about 30% of sales (over €3bn in 2025) on marketing, using its own media house instead of conventional ads.

After founder Dietrich Mateschitz died in 2022, a three-man board took over management; his son Mark inherited 49% but has no operative role.

Red Bull faces threats from regulators and new competitors but maintains a premium price of about $2.40 for a 250ml can at Walmart.

Health authorities worldwide have concluded that Red Bull is safe to consume, the company states.