Experiences before destinations: Priorities of Indian travellers are changing as they make culture the focus of holidays

A Skyscanner India Culture Travel Index of 2,000 regular Indian travellers found 84% developed greater interest in cultural travel within India.

% of travellers would actively plan a holiday around at least one cultural experience, making culture the primary reason for travel.

Heritage and historical sites are the strongest motivator, with 47% of travellers willing to plan a trip around them.

Durga Puja, Ganesh Chaturthi, and Navratri Garba are top festivals around which travellers plan trips.

Kerala, Rajasthan, and Uttarakhand rank among India's leading cultural destinations.