How to identify a genuine handloom saree

Handloom sarees often have a high price due to time, skill, and effort, but imitations are common.

Key authentication markers include Silk Mark (for natural silk), Handloom Mark (for handwoven process), and GI Tag (for geographic origin).

Buyers should ask where the saree was woven, how it was made, and for proof of authenticity.

Darshan Dudhoria, CEO of Indian Silk House Agencies, advises verifying these three questions to avoid fakes.