Kick streamer Clavicular says Kick spent nearly $700K promoting his clips and gives creators an unlimited clipping budget

Kick streamer Clavicular said on the Iced Coffee Hour podcast that Kick spent nearly $700,000 in one month promoting his clips on TikTok and YouTube Shorts.

Clavicular stated his clipping budget is 'unlimited' and Kick adjusts spending based on CPM, with clips gaining around 2.2 billion views in a month.

Kick pays for the promotions because the clips include a large kick.com/clavvicular logo, aiming to attract new users to the platform.

The system is not exclusive to Clavicular but is available to other creators on Kick.

Clavicular attributes his rapid growth to looksmaxxing-related content and viewer interest in his lifestyle, though Kick's spending claims are not independently confirmed.