Hermès outperforms Cartier owner Richemont in luxury stocks

Hermès remains the most reliable luxury stock, with Birkin handbags still selling at a premium on the second-hand market.

Cartier’s owner Richemont has experienced booming sales for 18 months, driven by Cartier’s growth with Gen Z and products like the Love bracelet.

Morgan Stanley estimates Cartier doubled in size since 2019, generating €11.2 billion ($12.8 billion) in sales in Richemont’s last financial year.

Cartier’s jewelry maisons grew 24% in the quarter through June 2026, making it one of the fastest-growing luxury divisions.

Ultra-pricey jewelry accounts for 15-25% of Cartier’s sales; the core business is high-volume sales of items like Love bracelets, typically priced $5,000-$10,000.