Smartphone sales decline 10% in Q1, biggest in 3 years

India's smartphone shipments declined 10% year-on-year in the June quarter, the sharpest quarterly decline in three years.

Sales of smartphones priced below Rs 15,000 plunged 45% from a year earlier, dragging Chinese brands' combined market share to its lowest for an April-June quarter since 2020.

Vivo retained the top position with 17.8% share; Xiaomi (including Poco) slipped to fourth with 13.4%; Realme was fifth at 10%.

Record-high memory prices forced manufacturers to raise smartphone prices multiple times, with average prices increasing about 15% by end of June quarter.

Samsung was the only top-five brand to register growth, rising 2% year-on-year to 17.6% share; Apple's shipments declined 3% to 7% share.