Buyer, seller meet held to promote Ladakh pashmina in Srinagar

The cooperatives department of Ladakh UT, in collaboration with the All Changthang Pashmina Growers Cooperative Society Ltd. and J&K Bank, organized a buyer-seller meet at Srinagar.

The meet aimed to establish direct interaction between Ladakh Pashmina herders and leading buyers, exporters, traders, and business organizations to ensure better price realization and eliminate intermediaries.

The event was attended by Deputy Commissioner Changthang Nitish Rajora and saw participation from over 100 buyers, exporters, traders, entrepreneurs, and representatives of business organizations.

Rajora highlighted the unique geography of Changthang, home to nearly 1.84 lakh Changra goats, and emphasized the role of cooperative societies in empowering nomadic herders.

A dedicated digital platform/mobile application for Pashmina growers is being developed to further support market linkages.