Everyone Gets Lost at the Pitbull Concert

Pitbull fans wear bald caps and aviator sunglasses to emulate the rapper's look at his shows.

The bald-cap trend emerged post-pandemic and grew via viral social-media videos.

Fans often lose friends due to many lookalikes and patchy phone service at large events.

Pitbull calls his fans 'The Bald-Es' and set a Guinness World Record in London for largest gathering of people wearing bald caps.

Sales for bald caps on TikTok Shop have increased 1,200% during Pitbull's current U.K. tour.