Richard Branson says waking up at 5 am is not secret to success: 'Find a routine that works for you'

Richard Branson says waking up at 5 am is not a secret to success.

The Virgin Group founder urges people to stop treating his 5am routine as a blueprint for success.

Branson said people should focus on building routines that suit their own lives instead of rigid schedules promoted by hustle culture.