Resurgence in reality show cuts across TV, streaming

JioHotstar is launching 'Bhojpuri Bawaal', India's first Bhojpuri celebrity reality series, to target underserved language markets.

JioHotstar will release all language editions of Bigg Boss (Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla) simultaneously in September 2026.

Sony announced 'The Rohit Sharma Show' with cricketer Rohit Sharma and launched 'Tum Ho Naa – Ghar Ki Superstar', a game show highlighting women's success stories.

Netflix and Prime Video are running reality competition series 'Lock Upp' and 'Alliance' respectively.

Shailesh Kapoor of Ormax Media attributes the reality show resurgence to broadcasters seeking content that works on both TV and streaming apps, with non-fiction formats attracting family audiences and younger OTT viewers.