7 tips to avoid fake jewellery online

Paridhi Patodia, co-founder of Parishri Jewellery, advises verifying if pieces are gold-plated (especially e-coated) rather than just gold-toned, as proper plating resists fading from sweat or water.

Check for nickel-free material like brass to avoid skin irritation, a common issue with artificial jewellery.

Read product descriptions for specific material and plating details; vague descriptions are a red flag.

Look at customer photos instead of relying solely on professional studio shots, which can be misleading about colour and finish.

Message the brand for personalised recommendations for specific outfits or occasions before purchasing.