Hyundai lays groundwork for mass-market EV launch

Hyundai Motor India plans to launch its first mass-market electric SUV this fiscal year, targeting the sub-Rs 15 lakh segment.

The company is expanding charging infrastructure and deepening component localization to support the mass-market EV launch.

Hyundai has sold about 3,000 EVs in India so far in calendar year 2026, all in the premium segment.

The compact SUV is locally developed and will be launched ahead of the CAFE III emission norms implementation.

Key rivals like Maruti Suzuki already have offerings in the sub-Rs 15 lakh mass-market EV segment.