Rise of conscious parenting: Experts share what parents now check in baby care products

Experts report that parents are moving towards evidence-led decisions in baby care purchases, questioning products more closely than before.

Parents now read ingredient lists and avoid harsh chemicals, parabens, and strong fragrances in baby care products.

Parents choose specific products such as cleansers that do not strip moisture and moisturisers that support skin health.

Gagan Agarwal, founder and CEO of Baby Forest, notes a shift from traditional routines to questioning safety and effectiveness for their child.

The trend reflects a broader move towards conscious parenting, where parents verify safety claims and formulations.