Nikhil Kamath's WTF acquires independent creative agency BTG; says, 'They felt like a natural fit'

Nikhil Kamath's media and venture platform WTF acquired BTG, a Mumbai-based independent creative agency.

BTG will continue to operate independently under its founders Aaliya Amrin, Eman Batliwalla, and Danisha Kohli.

The acquisition provides BTG with significant investment and operational support from WTF to scale its operations.

BTG is the second creative agency to join WTF's ecosystem, following One Hand Clap.