BusinessMoneycontrol
Urban Company's InstaHelp to prioritise market leadership despite margin pressure, unsustainable pricing

in5points
Urban Company's InstaHelp prioritises market leadership in the instant home services market.
Management expects margins to remain under pressure due to this strategic focus.
The company acknowledges unsustainable pricing in its pursuit of leadership.
InstaHelp is part of Urban Company's rapid expansion in the instant services segment.