GTA 6 Had 'Strongest Pre-Order Campaign on Record', on Track to Generate Up to $5.2 Billion in First Week

Analytics firm Newzoo reported that GTA 6 generated around $180 million in digital pre-orders across the US, UK, France, Italy, Germany, and Spain in its first week.

Newzoo stated the game had the strongest pre-order campaign on record.

The game is on track to generate cumulative global sales of $3.3 billion to $5.2 billion by the end of its launch week.