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SportsTimes of India

Indian pubs gear up for FIFA World Cup football fans

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  1. Pubs and bars in Indian cities like Delhi, Mumbai, Bengaluru, Pune, Kolkata, Hyderabad, and Goa install larger LED screens, upgrade sound systems, and offer football-themed food during the 2026 FIFA World Cup.

  2. Hospitality businesses report that marquee World Cup matches involving Brazil, Argentina, England, France, and Spain produce packed houses, especially during quarter-finals and semi-finals.

  3. The FIFA World Cup is the only football tournament that can narrow the gap with cricket-driven business, though it does not yet match Indian Premier League revenue.

  4. Venues replace DJs and live bands with uninterrupted match screenings to create a stadium-like atmosphere for football fans.

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Times of India

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Sahu Jain family

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Bennett, Coleman & Co. (Sahu Jain family)

India's largest newspaper group by circulation.

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