Reliance Retail launches AJIO Beauty, expands into beauty segment

Reliance Retail launched AJIO Beauty, expanding into the beauty and personal care segment.

AJIO Beauty integrates AJIO and Tira, offering over 1,500 homegrown and global brands.

The platform covers skincare, makeup, and haircare categories.

AJIO Beauty provides nationwide delivery to over 19,000 pin codes.

AJIO Beauty aims to leverage digital native beauty experiences and AI-powered discovery tools.