Bilateral cricket still bankable for the BCCI

BCCI expects a minimum 17% rise in bilateral sponsorship income over the next 18 months.

Base price for title sponsorship is set at ₹4.85 crore per match, up from ₹4.2 crore under current IDFC First Bank contract.

Three associate sponsorship slots have base price of ₹95 lakh per match, up from ₹82 lakh.

Bilateral cricket remains a draw for India, England, and Australia, with 5-Test series scheduled against Australia (2027) and England (2028).

Indian team's inbound bilateral series are highly valued, as ECB noted a significant loss in 2027 without a home India series.