Wipro Consumer Care buys TTK’s Good Home, Eva brands for Rs 256 cr

Wipro Consumer Care & Lighting acquired TTK Healthcare’s Good Home and Eva brands for Rs 256 crore.

The two brands reported combined revenue of Rs 148 crore in FY26.

Good Home sells air care, odour removers, scrubbers, and drain cleaners; Eva sells deodorants, no-gas perfumes, roll-ons, and talcum powder.

Eva fills a gap in Wipro’s fragrance portfolio, targeting younger consumers, while Yardley addresses the premium segment for ages 25+.

The acquisition aims to strengthen Wipro’s presence in home care and personal care markets with strategic fit and long-term growth potential.