Quick-commerce drives growth for chilled, frozen foods

Quick-commerce platforms like Blinkit, Zepto, and Instamart have expanded chilled and frozen food distribution from 18-20 cities to 120 cities.

% of frozen ready-to-cook items sold on quick-commerce are vegetarian, per Redseer analysis.

Frozen veg snacks (smileys, aloo tikkis, mini samosas) and peas together account for nearly 40% of the frozen market on quick-commerce.

Quick-commerce provides temperature-controlled storage and shared delivery infrastructure, lowering costs for brands like ITC Master Chef and iD Fresh.

The channel has increased consumer accessibility and discoverability, driving growth for frozen foods previously limited to modern trade.