Investment to drive gold demand as ETF flows stay rate-sensitive, Asian buying gains pace

The World Gold Council (WGC) expects investment demand for gold to remain constructive in H2 2026, but not repeat 2025's exceptional strength.

Gold ETF flows are sensitive to interest rates, while Asian buying is increasing.

The WGC's outlook is based on investment demand driving gold, with ETF flows rate-sensitive and Asian purchases gaining pace.