BusinessFinancial Express
Quick commerce firms bet on loyalty offerings to drive repeat orders
in5points
Instamart launched a locked-price 'Saver Pass' to retain high-frequency buyers.
Zepto introduced an invite-only paid subscription called 'Zepto Club'.
Both loyalty programs aim to counter sliding order frequencies across quick commerce platforms.
The offerings represent contrasting tactics: Saver Pass locks prices, Zepto Club is invite-only and paid.
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Financial Express
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