Wealth-tech startup Fincart launches AI driven investment app

Fincart launched a new version of its Fincart app with AI-driven personalisation and goal-based investing across mutual funds, digital gold, unlisted stocks, and other products.

The app categorises users into investor personas (Explorer, Grower, Anchor) based on financial behaviour and goals to personalise recommendations.

Fincart aims to transition from a relationship-driven advisory model to an AI-led platform for personalised financial guidance to a wider user base.

The app includes features like budgeting tools, portfolio tracking, external asset sync, family account management, and AI-based insights.

Investment options offered include mutual funds, digital gold, unlisted stocks, Portfolio Management Services (PMS) for larger portfolios, and health and term insurance.