Maharashtra Tourism Department Urged To Boost Digital Branding For Global Reach

Maharashtra Tourism Minister Shambhuraj Desai urged the Tourism Department to strengthen digital branding and adopt innovative marketing strategies for global visibility.

Desai reviewed the department's 2025-26 initiatives and 2026-27 action plan at a meeting attended by officials including Additional Chief Secretary Sanjay Khandare and MTDC Managing Director Neelesh Gatne.

The minister called for expanding promotional outreach through digital platforms and integrating Maharashtra's cuisine, folk traditions, art, culture, and heritage into campaigns.

Desai stressed coordinated campaigns among the Tourism Department, MTDC, and allied agencies to build a stronger global brand and attract more domestic and international visitors.