Life beyond the metro: How the hinterland became OTT’s hotspot

Indian OTT platforms now feature stories set in small towns and villages, not just urban areas.

Shows like Panchayat, Mirzapur, and Poacher highlight this shift toward hinterland storytelling.

The Covid-19 pandemic accelerated OTT adoption in Tier 2, 3, and 4 markets, with growth 1.5 times faster than in metros.