Bars shift focus to Gen X customers

Philadelphia's Trestle Inn hosts early Gen X-friendly parties like a Prince-themed dance night, with owner Ian Cross noting older crowds spend on cocktails.

University of Michigan 2025 study shows drinking among younger Americans hit historic lows in 2024, while Gen X maintained habits.

Bars are programming nostalgia theme nights and events ending before midnight to attract Gen X, a reliable drinking demographic.

Gen X, born 1965-1980, are described as the 'forgotten generation' and are embracing their identity as resilient latchkey kids.