Indians flock to Wimbledon for celebrity and sport

Wimbledon draws Indian celebrities like Shubman Gill, Priyanka Chopra, Lara Dutta, and Ravi Shastri for sport, style, status, and sentiment.

Indian cricket captain Shubman Gill appeared at Wimbledon, chatting with Roger Federer and sitting in the Royal Box with Sachin Tendulkar and Anjali Tendulkar.

Wimbledon CEO Sally Bolton said the tournament consciously uses intersectionality of sport with culture, fashion, and celebrity to reach new audiences, including in India.

Wimbledon has become more than a tennis tournament, occupying the same cultural space as fashion weeks or Hollywood premieres.

A simple social media post by Rohit Sharma and Sachin Tendulkar from Wimbledon in 2024 generated enormous engagement from India.