LifestyleHindustan Times
Matcha bars of Bengaluru: Meet women founders reshaping Bengaluru’s cafe culture

in5points
Matcha bars are opening rapidly across Bengaluru, led by women founders.
Founder Haruka Nagahashi at TEKA in Indiranagar bridges Japanese matcha tradition with Bengaluru's cafe culture.
Matcha is often perceived as a 'girly drink' due to Instagram aesthetics, but in Japan it is enjoyed by all genders.
At TEKA, around 70% of customers are women and 30% are men, though a cultural shift is noted.
The matcha boom is reshaping Bengaluru's beverage landscape, alongside the city's traditional filter kaapi culture.