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‘Royal Stag continues to shape whisky category’: Jean Touboul, CEO, Pernod Ricard India

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  1. Royal Stag achieved annual sales of 32.6 million cases, leading global IWSR volume rankings.

  2. Jean Touboul, CEO of Pernod Ricard India, outlined premiumisation strategies for the whisky category.

  3. Royal Stag continues to shape the whisky category in India.

  4. Pernod Ricard India focuses on next-generation premiumisation to drive growth.